The KICK logo (and KICK sub-brands) is one of the latest logos that I have developed, as well as being one of the companies that I own. The overall branding for this project is quite exciting for me, as it is fun to design for kids (as well as parents). 

The KICK Logos

In addition to the primary purpose of the swimming pool, which is Learn to Swim and advanced swimming lessons, this business nicely ties in with one of my other companies, Sports lab. So the pool is also used for Hydrotherapy, Rehabilitation and Fitness.  To better market these other uses of the pool I have created sub-brands which are easily recognised by their colour variations and different tag lines.